RCB2 helps you all the way - from idea to finished newsletter

An increasing number of companies launch customer newsletters to help build loyal customer relationships. They see the value in relation-building marketing in an uncluttered environment where it is easy to combine sales offers with editorial content.

Editorial communication creates loyal customers
As it is getting increasingly difficult to be seen or heard in today’s advertising overload, targeted communication to carefully selected customer groups is becoming ever more important. A customer newsletter is an excellent way to keep up an effective dialogue with customers. Most important of all, however, is that the readers enjoy a relevant and interesting read.

Newsletters mailed directly to established customers with enticing offers plus good editorial content add reader value and create even more loyalty. One result is that these committed customers then become ambassadors for your company and its products. - The number of companies launching new customer newsletters, not the least within B2B, is growing all the time. For us at RCB2 it is therefore important to be able to offer our customers the appropriate knowledge and resources, says Ulf Casselgård, CEO at RCB2.

Editorial communication is an efficient way of reaching the target group
Newsletters and the Internet are the two fastest growing media channels within market communication. A newsletter is an effective tool to strengthen customer relations and to ultimately increase sales to both existing and new customers.

Speak uninterrupted in your newsletter
Besides offering news, a newsletter can also work as a lifestyle magazine with relevant and interesting topics for the customers. Then you will be able to build brand loyalty and to create a strong bond between customers and your brand where the customers share the values associated with your brand.

Editorial communication is a unique, effective and trustworthy way of conveying feelings, knowledge and inspiration, which may be more difficult through other media. Therefore the message has a better potential to reach and stay with the recipient without being misunderstood.

From idea to finished newsletter
RCB2 can help with every step in the newsletter production – from idea to finished product. Every project is unique. We have our own project managers and art directors at your disposal for newsletter projects and usually contract suitable journalists and copywriters depending on the skills needed.

All projects are conducted according to high journalistic and esthetical standards. The target being that the newsletters will be of high quality and truly create a positive result for our clients.

Questions about customer newsletters and editorial content? Let’s meet to find a solution that suits just you.

We invite you to contact our project managers att RCB2